Welcome to Brand Halo
Welcome to AdOps.fyi! A Substack created by Brand Halo to educated readers about everything related to ad operations and the OTT vertical.
Brand Halo is a self-serve platform developed to provide individuals, small business and agencies a cost effect solution to their OTT and Connected TV advertising needs.
The marketplace is saturated with platforms and advertising solutions taking advantage of consumers. Whether that’s in the form of high minimums, management fees or public inventory being sold at a premium. We’re here to change that.
How you might ask?
Private Market Place (PMP). We negotiate and work directly with our publishers for the highest quality inventory and audience data. This means our clients are able to deliver engaging campaigns with lower costs.
Lower Management Fees. You’re in control. Self-serve allows for more flexibility to the advertiser (you). Traditional advertising agencies will charge high management fees on the back-end cutting into your budget to cover their operating and overhead costs.
Reporting. The marketplace is fragmented. We’re simplifying the buying process and reporting so it’s easier for you to see where your advertising dollars are being spent, what shows your ads are displaying next, zip code reporting as well other demographics.
We hope we can provide information that you can use during your Ad Ops journey.