• OTT (Over-The-Top): OTT refers to the delivery of television content over the internet, without the need for a cable or satellite subscription.

• CTV (Connected TV): CTV is a term used to refer to internet-based television platforms, such as streaming services and smart TVs.

• TVE (TV Everywhere): TVE is a term used to describe the ability to access television content on multiple devices, including smartphones, tablets, and laptops, as well as traditional TVs.

• OLV (Online Video): OLV refers to video content that is available online, such as on YouTube, Vimeo, and other video-sharing platforms.

• VOD (Video on Demand): VOD refers to the ability to watch video content whenever you want, rather than at a specific time like with linear TV.

• SVOD (Subscription Video on Demand): SVOD refers to a type of VOD service that is accessed through a subscription, such as Netflix or Hulu.

• TVOD (Transactional Video on Demand): TVOD refers to a type of VOD service that is accessed through a one-time payment, such as buying or renting a movie or TV show on a platform like iTunes or Google Play.

• AVOD (Ad-Supported Video on Demand): AVOD refers to a type of VOD service that is supported by advertising, such as free streaming platforms like Tubi or Pluto TV.

• PVOD (Premium Video on Demand): PVOD refers to a type of VOD service that offers high-quality, premium content for a one-time payment, such as renting a new release movie on a platform like Amazon Prime Video.

These terms are often used to describe different aspects of the television and video landscape, and they can overlap in some cases. For example, OTT and CTV are often used interchangeably, and many VOD services are both subscription-based (SVOD) and ad-supported (AVOD).

The main reason that agencies charge higher fees for their services is that they are offering a more comprehensive and hands-on approach to the client, while self-serve platforms are more focused on providing the technology and tools for users to manage their own advertising efforts.

Here are some potential costs associated with operating an advertising agency:

• Management fees: Agencies typically charge a fee for their services, which can vary depending on the scope and complexity of the work.

• Salaries: Agencies will have staff, including account managers, strategists, creatives, and analysts, who need to be paid for their work.

• Rent: Agencies will need office space to work from, which will come with a monthly rent cost.

• Tools and technology: Agencies will need to invest in tools and technology to support their work, such as software for market research, campaign management, and data analysis.

• Other overhead costs: There may be other costs associated with running an agency, such as utilities, insurance, and office supplies.

These are just some examples of the potential costs associated with operating an advertising agency. The actual costs will vary depending on the size and scope of the agency, as well as other factors.

Self-serve advertising platforms are typically designed to be more user-friendly and require less involvement from the platform provider. As a result, self-serve platforms typically charge lower fees than agencies (such as management fees), since they are not providing the same type of hands-on service like a traditional agency.

There are many different types of self-serve advertising platforms available, each with its own features and capabilities. Some examples of existing self-serve platforms include:

• Search engine marketing (SEM) platforms: These platforms, such as Google AdWords, allow users to create and manage pay-per-click (PPC) advertising campaigns on search engines like Google and Bing.

• Social media advertising platforms: These platforms, such as Facebook Ads and Twitter Ads, allow users to create and manage advertising campaigns on social media platforms.

• Display advertising platforms: These platforms, such as Google Display Network and AdRoll, allow users to create and manage display ads that appear on websites and other online platforms.

• Video advertising platforms: These platforms, such as YouTube Ads and Vimeo, allow users to create and manage video advertising campaigns on video-sharing platforms.

Whether you choose to go with a traditional advertising agency or a self-serve platform will depend on your specific needs. Oftentimes, small business and enterprise will have a strategy that encompasses both solutions.

The marketplace is saturated with platforms and advertising solutions taking advantage of consumers. Whether that’s in the form of high minimums, management fees or public inventory being sold at a premium. We’re here to change that.

How you might ask?

• Private Market Place (PMP). We negotiate and work directly with our publishers for the highest quality inventory and audience data. This means our clients are able to deliver engaging campaigns with lower costs.

• Lower Management Fees. You’re in control. Self-serve allows for more flexibility to the advertiser (you). Traditional advertising agencies will charge high management fees on the back-end cutting into your budget to cover their operating and overhead costs.

• Reporting. The marketplace is fragmented. We’re simplifying the buying process and reporting so it’s easier for you to see where your advertising dollars are being spent, what shows your ads are displaying next, zip code reporting as well other demographics.

We hope we can provide information that you can use during your Ad Ops journey.

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